DESIGN & MARKETING
Based in Brighton, Profile Fashion is an independent designer fashion retailer with six stores located in Brightons iconic Laines shopping district. Having been trading since 1980 and being the first to bring a number of well known designer labels into the UK, they had traditional fashion retailing down to a fine art however they saw the future for the business being online as a large amount of their custom is from Central Europe and Asia.
I was tasked with creating a fantastic user experience with low basket abandonment and increased visits from targeted marketing channels including SEO, affiliate advertising and on-site promotional design.
The most important aspect of creating a fantastic Profile Fashion user experience was making the products look appealing. Using an in-house studio, well-lit images were taken and I then used Photoshop to tidy these up and edit the the neck of products into the image providing a 3D appearance. Below are three examples.
The website was created using the Magento ecommerce, a fantastic tool which allows for brilliant functionality and allows the web editor to manipulate the complete look and feel of the site. The best asset on the Profile Fashion website was the slider on the homepage which allowed for extremely targeted promotions. Please see examples of the slider below.
Within fashion, affiliate advertising is one of the best routes for driving traffic to a website. This involves advertising through other websites which are relevant to your audience. This may include blogs, discount code websites and magazine sites. In return for this advertising, you pay the site a commission on each sale that is generated through a customer clicking the advert. Please see below an example of a Spring affiliate advertising campaign.
Following SEO adjustments, user experience enhancement and a number of marketing campaigns, the Profile Fashion website has reached a large new audience internationally.
Visitors increased by:
Sales increased by:
Conversion increased by:
Copyright Jason Pye 2014. All Rights Reserved.
FIRST FLOOR, 80-82 PRESTON STREET, BRIGHTON, EAST SUSSEX, BN1 2HG